Agency: Imagination
In a pitch for an experiential activation in Dubai Mall's Fashion Avenue, I led the creative design and conceptualized an engaging 10m x 10m experience, tailored to reflect the product's positioning in Work, Play, & Life, while integrating a personality questionnaire for an immersive visitor experience.
Collaborating with a 3D designer and the creative director, we produced an "immersive zone" that captured curiosity and intrigue, allowing visitors to peer through "infinity windows" to identify with a personality trait that best mirrors their own lifestyle.
Equipped with a sleek tripod featuring three rotating phone displays, the installation presented different personality traits every 10 seconds. Participants used motion sensors to select the trait they identified with most, culminating in a central tower display celebrating their choice with dynamic hero visuals, including 2D and 3D brand messages, app features, lifestyle footage, and animations, all designed to be shareable and comply with social distancing protocols. My role included the overall creative direction and the editing of digital content showcased in this memorable installation.
